Web 3.0 will surely change the landscape of Ecommerce. Companies that continue to throw money at "Web 2.0 ideas" may not be around in another 5 years. Established players need to understand how to move away (slowly) from Web 2.0 and prepare their business models for the next era. Who will lead in the next era? Google? Yahoo? Microsoft? US? China? Japan? France? It will be a rather exciting time for us all.
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