The Vanishing Rolex Trick

Apparently, a recent photograph taken of Klaus Kleinfeld clearly showed the presence of a Rolex on his left wrist. Later, the official photograph (sans Rolex) was published. The airbrushing away of the Rolex was done in order to not upset the German readers and not flaunt his wealth. All of this brings me to my latest thought: If you were a mulit-millionaire, should you hide the fact that you worked hard and earned that money? And should you live like a pauper if everybody knows you are quite wealthy?

For the case of Kleinfeld, I think the airbrushed-photograph should only be used in charity-type promos. However, in company IR materials, show the other photograph. If Kleinfled used his own money to buy the $4700 watch, then let him wear it. It seems so stupid to hide the fact that Kleinfeld is 'well-off' financially.

(The Times: Article by Roger Boyes)